DDE pasting cell from calc to writer not showing

When I copy a cell from calc, then
past special->DDE in a writer document,
I see no data in writer, and it acts like a text box that can be typed into.

I assume it should bring the data over from the calc cell and show it.

Am I missing something?

I can not reproduce the issue.
Please what is your Operating System and your LibreOffice version?

Thank you mariosv for the interest.

Windows 7
LO version