Is it possible to use placeholders (text) as cross-reference targets ?

I created some templates where I have inserted a placeholder that I use to type some text (text is different every time I use the same template).

I need to be able to:

  • Define that placeholder as cross-reference target as well.
  • Insert cross references to that placeholder; those cross references are located in other parts of the same template/document
  • Having the text I type into the placeholder automatically copied into the cross-references locations (by clicking F9).

I tried:

  • Insert placeholder.
  • Set reference to the placeholder by giving it a unique name (say “placeholder1”).
  • Insert references to “placeholder1”.

I can type into the placeholder but the cross-references are not updated when I click F9.

Is it possible to do it?
If not, is there a different way to do what I need ?