Thanks to the answers above, i was able to get the rates in a single cell by combining the code.
For BTCUSD:
=NUMBERVALUE(MID(WEBSERVICE("spam-link removed"),SEARCH("""last"": """,WEBSERVICE("spam-link removed"))+9,SEARCH(""", ""timestamp""",WEBSERVICE("spam-link removed"),SEARCH("""last"": """,WEBSERVICE("spam-link removed")))-SEARCH("""last"": """,WEBSERVICE("spam-link removed"))-9),".")
For ETHUSD:
=NUMBERVALUE(MID(WEBSERVICE("spam-link removed"),SEARCH("""last"": """,WEBSERVICE("spam-link removed"))+9,SEARCH(""", ""timestamp""",WEBSERVICE("spam-link removed"),SEARCH("""last"": """,WEBSERVICE("spam-link removed")))-SEARCH("""last"": """,WEBSERVICE("spam-link removed"))-9),".")
For ETHBTC:
=NUMBERVALUE(MID(WEBSERVICE("spam-link removed"),SEARCH("""last"": """,WEBSERVICE("spam-link removed"))+9,SEARCH(""", ""timestamp""",WEBSERVICE("spam-link removed"),SEARCH("""last"": """,WEBSERVICE("spam-link removed")))-SEARCH("""last"": """,WEBSERVICE("spam-link removed"))-9),".")
For info about the supported currency pairs on Bitstamp, you can refer to the link here: <spam-link removed>
(edit: removed numerous spam-links)